Redirecting main site to keyword-rich subfolder for SEO -

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I am working on SEO for the website of local car dealer in European e-commerce country. Most users are searching for used cars: "Car Dealer Volkswagen Golf" and we keep a very good rank for this because our URL for cars is example.com/car-dealer/volskwagen/golf. Although there is no keyword in our domain and if you search for a car dealer you will never find us, though we are using this keyword on our main site very often (with actual keyword accent) , But users are searching without them - we are on the fourth page) so I can move the main site with 301 redirects to the keyword-rich subfolder. Area was thinking - & gt; For example example.com/car-dealer Do you think it may be worthy?

I know that the value of the keywords in a domain is small and small, although there is a small competitor who has never done anything for SEO, he does not even have a description tag, he has a maximum of 5 Inbound link, but its domain name is "Cardinal XYZ" and it is on the first page of Google results. Almost all car dealers who are in a better position, have a keyword cardinal in their domain name - mostly they are doing nothing for SEO - as my client did not do

More insights: changing domain names Impossible. If the domain is 5 years old, what do you think about redirecting to just a subfolder that includes the keyword? It can also solve the problem with accent.

Thanks in advance.

Yes, you are right, to take all the contents of your site into the "car-dealer" folder You must create an index.htm file on the root folder that will redirect your users to the subfolder.

If you know programming, then you can re-type the URL that means that you can create your URL in this way

URL rewriting is the best practice for creating search engine friendly URLs.

See the example below: Actual URL:

After rewriting the URL:

The second URL is search engine optimized but not the first.

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